Privacy Notice – Highlights
This Privacy Notice (the “Notice”) describes how TradeTracks, operated or owned by Hearst Newspapers, LLC, and its affiliates (collectively, “TradeTracks” “we,” “our,” “us”) handle personal information in connection with the operation of this U.S. website (https://www.trackstotrades.com/home) linking to this Notice (the “Site”).
The Site provides interested individuals (“Site Visitors”) with information about relevant businesses and institutions, and allows representatives for those businesses and institutions (“Representatives”) to connect with us about featuring their business or institutions on the Site.
This Notice applies only to information that we obtain in connection with the operation of the Site and describes how we use the information we obtain and with whom we may share it. This Notice does not describe the privacy practices of third-party businesses and institutions you may navigate to and interact with using the Site. We encourage you to review their privacy policies and similar statements to learn more about their practices.
If you are a subscriber to a Hearst Newspaper Texas publication and would like to learn more about the privacy practices of those publications, please visit the website for the corresponding publication and review the privacy notice accessible from the applicable footer link.
A. PERSONAL INFORMATION WE OBTAIN
We obtain different types of information, including personal information, when you use the Site. This information may be provided by you directly, such as when you complete a form on the Site, or it may be automatically collected from your browser or mobile device using technologies such as cookies.
Information we collect directly from you:
We may ask you to provide your information when you use the Site. You may not be able to use certain features if you choose not to submit the requested information. In particular, Representatives may share contact information with us (including name, email address, phone number, and company name), when you submit an “Add Your Business” form.
Information automatically collected:
We and our service providers automatically obtain certain information when Site Visitors and Representatives access the Site from your web browser or mobile device, such as information about the number and frequency of visitors, technical information about browsers and devices used to access the Site, and information about crashes or other technical issues. In addition, we and third parties may automatically collect certain information through automated means about your activities over time across the browsers and devices you use to access the Site as well as across third-party sites, apps or other media. These technologies may assign or collect a unique identifier on your browser or device, and may reside, among other places, on your computer or device, within webpages or mobile apps. We may use these technologies to administer the Site, understand usage of the Site and improve the content and offerings of the Site.
Cookies and similar technologies on the Site may be served directly by us (referred to as ‘first-party cookies’) or by others such as data analytics companies (referred to as ‘third-party cookies’). Cookies and similar technologies are browser- and device-specific and may endure for different periods of time. Some are deleted automatically once you close your browser or exit the Site. These are sometimes referred to as ‘session cookies’. Other cookies are ‘persistent cookies’, meaning that they remain on your device after your browser is closed.
You have the right to choose whether or not to accept certain cookies and similar technologies. However, if you choose to refuse or remove cookies and similar technologies, this could affect the availability and functionality of the Site.
The Site uses analytics to measure usage and help improve both the user experience and functionality, including third-party analytics provided by Google Analytics. To opt-out of Google Analytics on your device or browser, please visit https://tools.google.com/dlpage/gaoptout and follow the instructions.
B. HOW WE USE INFORMATION WE OBTAIN
We use the information we obtain in connection with the operation of the Site for a number of purposes, including, but not limited to:
- Providing you with the Site and information you may request, responding to inquiries, and for customer support.
- Sending Representatives communications, including to market and advertise our services.
- Improving the Site and the services we provide and customizing the user experience.
- Generating and analyzing statistics about your use of the Site.
- Detecting, preventing, and responding to violations of this Notice or the Terms of Use, violations of law, or other misuse of the Site.
- Performing audits, assessments, and testing or troubleshooting activities.
- Complying with and enforcing applicable contractual obligations or industry and legal requirements (including legal process such as court orders, warrants, or subpoenas).
C. HOW WE PROVIDE PERSONAL INFORMATION TO OTHERS
We share the information we obtain from you through the Site:
- With our affiliates and subsidiaries.
- With third-party vendors that provide services or handle transactions on our behalf.
- With entities and business partners at your request.
- As we believe is necessary or appropriate to protect, enforce, or defend our legal rights, the privacy or safety of our employees, users of the Site or other individuals and entities, or to comply with or enforce applicable law or legal process, including responding to court orders, warrants, subpoenas and other requests from public and government authorities.
We also reserve the right to transfer any of the information we have about you to proceed with the consideration, negotiation, or completion of a sale or transfer of all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation; and we may share your information with third parties when you consent to or request such sharing.
D. HOW WE PROTECT YOUR INFORMATION
We maintain reasonable administrative, technical and physical safeguards to protect the personal information we obtain through the Site. However, no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we make reasonable efforts to protect your personal information, we cannot guarantee its absolute security.
E. THIRD-PARTY LINKS AND FEATURES
The Site may contain links to third-party websites, mobile apps or features, including through social media features and widgets on our website. We are not responsible for the collection or use of your information by such third parties. We encourage you to review the privacy policies or other similar statements applicable to third-party websites, mobile apps or features.
F. YOUR PRIVACY RIGHTS
Eligible individuals are afforded certain rights with respect to their personal information, which include the right to access, correct, and delete personal information. Depending on where you live, and subject to certain exceptions, you may be entitled to these rights. Please note that we are not responsible for and have no control over the privacy and data security practices of third-party businesses and institutions you may navigate to and interact with using the Site. We encourage you to review their privacy policies and similar statements to learn more about their practices.
Note that under applicable privacy, certain types of sharing of personal information may constitute a “sale” of your personal information. As described above, in providing the Site, we may connect you to featured businesses you choose to engage with. Such interactions do not constitute a “sale” of personal information.
If you are a Site Visitor, you may exercise your privacy rights by visiting https://tools.google.com/dlpage/gaoptout and following the instructions to opt out of Google Analytics on your device or browser.
Representatives who would like to submit a request to access, correct, or delete their personal information ( each a “Texas Privacy Rights Request”) with respect to the personal information we collected about you through our Site, please contact us with your request by email at privacy@hearst.com. For such requests, please put the statement “Texas Privacy Rights Request” in the body of your email, as well as your full name, the email address you use to interact with us, and the business you are affiliated with, and specify the privacy right you wish to exercise at this time. If you submit a Texas Privacy Rights Request, we may request additional information to enable us to process your request. You may submit a Texas Privacy Rights Request without fear of being denied goods or services.
In addition, certain privacy laws afford eligible residents the right to appeal a denial of a Texas Privacy Rights Request in whole or in part. For additional information regarding how to submit a Texas Privacy Rights Request appeal, please email privacy@hearst.com.
G. DO NOT TRACK
We do not currently take steps to respond to browsers’ “Do Not Track” signals.
H. CHILDREN’S INFORMATION
The Site is not directed to, nor do we knowingly collect personal information from, children under the age of 18. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us as indicated below.
I. CHANGES TO THIS PRIVACY NOTICE
We may update this Notice from time to time to reflect changes in our privacy practices or applicable laws. We may, as permitted by law, make such changes without prior notice. We will publish the updated version on the Site and indicate at the top of the Notice when it was most recently updated. Your use of the Site will be governed by the current version of this Notice.
J. DISPUTE RESOLUTION/TERMS OF USE
Any dispute concerning the Site (including our use of your personal information) will be resolved per the dispute resolution provision in the Terms of Use, which govern your use of the Site. Please take a few minutes to read the Terms of Use before using the Site.
K. CONTACT US
If you have any questions about this Notice, please contact us at privacy@hearst.com.
